Entrepreneurial Thinking

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With Ethiopia’s unemployment rate rising and the economy deteriorating by the day, innovation is becoming increasingly important. Anyone can benefit from having an entrepreneurial mindset. Entrepreneurship is integrated into various aspects of our lives, regardless of the industry. Entrepreneurship comes from the French word “entreprendre,” which means “to undertake.” It is a process of extracting benefits from new, unique, and valuable combinations of resources in an uncertain and ambiguous environment.

Having an entrepreneurial mindset—attitudes and behaviors that capture how entrepreneurs typically think and operate allows us to see and seize opportunities, change course when necessary, and view failures as opportunities to learn and develop.

Entrepreneurs view risks as opportunities to thrive rather than threats. They are industry pioneers who seek to capitalize on identified opportunities. 

Core Elements of Entrepreneurial Thinking

Creativity, passion, motivation, optimism, flexibility, resilience, and decisiveness are among the main traits demonstrated in entrepreneurial thinking. 

Another characteristic of entrepreneurs is structural thinking. An entrepreneurial mindset enables one to make well-informed, creative mental leaps when making decisions or solving problems. It enables individuals to combine and reframe available resources to solve problems and create opportunities.

Being self-driven and self-directed is also a reflection of an entrepreneurial mindset. Successful entrepreneurs aspire to be in charge of their destinies, make their own plans, and be responsible for their actions. They also practice self-control and set attainable yet challenging goals for themselves.

With an entrepreneurial mindset comes openness to new experiences through the exposure of new stimuli to our brains. Our brain will be conditioned to be proficient at spotting opportunities, making connections, and resolving issues. Additionally, they are receptive to and curious about the diverse views, experiences, and stories of others. One can understand something better if exposed to new perspectives because their experience is limited.

The capacity to comprehend and exert control over one’s thinking and learning is reflected in entrepreneurial techniques. In more detail, metacognition refers to higher-order cognitive processes that control what people understand and know about themselves, their tasks, situations, and environments to support efficient and adaptable cognitive functioning in the face of feedback from complex and dynamic environments.

The capacity to improvise is a necessary skill that allows entrepreneurs to embrace being placed in challenging situations and having to change. People grow by moving outside their comfort zone and regularly putting themselves in challenging situations.

Methods To Cultivate an Entrepreneurial Mindset

Using one’s interests, talents, skills, experience, knowledge, and networks to recognize and seize opportunities at the right time and in the right way is the essence of entrepreneurial thinking. Passion drives the journey of an entrepreneur to embark on the identification of opportunities, the generation of ideas, and the implementation of those ideas.

According to studies, a 4-year-old typically asks 100 questions per day. Adopting a child-like curiosity is one method of developing an entrepreneur’s creative side. Furthermore, leaders with an entrepreneurial mindset implement the OODA loop (Observe, Orient, Decide, Act), a four-step decision-making process that emphasizes filtering available information, contextualizing it, and quickly arriving at the best decision while also acknowledging that adjustments may be required as new information becomes available. By focusing on the outcome, they expose themselves to risk, particularly in non-critical areas.

Our brains must be in good working order to maximize entrepreneurial thinking. Allowing our brains some downtime encourages the innovative and creative aspects of problem-solving, which is another method to strengthen our entrepreneurial mindset. In contrast to our conscious brain, the unconscious brain can form connections. The unconscious brain begins to work when we relax or shift our attention to something else, creating arbitrary connections between ideas and experiences. Eating healthily and exercising also provide the nutrition our brain requires. When we exercise, we release endorphins, which increase creativity and problem-solving, among other things.

One’s outlook toward failure is another crucial aspect of entrepreneurial thinking. Entrepreneurial thinkers accept and anticipate failure, plan for it, and learn from it. They recognize that it is okay and healthy to make mistakes. They take responsibility for their errors, consider reparations, and then move on.

Building our network is another way to strengthen our entrepreneurial outlook in personal and professional areas. Developing and nurturing our network allows us to bounce ideas off one another and fill in any gaps, enabling us to succeed.  

The Role of Education in Entrepreneurial Thinking

It is essential to cultivate an entrepreneurial mindset early on rather than only focusing on it as an adult. Since schools are where children learn most of their knowledge and skills, an education system that includes entrepreneurial skills and thinking in its curricula produces a productive and successful generation. As the world changes, so do the skills students need to build their careers and a better society. 

Students are accustomed to linear thinking and prepackaged ideas, which refrains them from experimenting or thinking creatively. Educators can disrupt this linear pattern by encouraging their students to adopt an entrepreneurial mindset through team-based projects that can put them to the test in identifying a problem or task, conducting market research, and developing a new product or service that solves the problem. Due to the lack of a predetermined model to develop these projects, many students will find this lack of direction perplexing, but a valuable lesson is hidden behind it. This method will help students become accustomed to navigating the uncertainty and possibility that make up life and encourage them to use their initiative to move forward. The educational process can encourage students to think broadly and unleash their creativity by holding them accountable for identifying a problem to solve. By encouraging students to challenge their preconceived notions and step outside their comfort zones, they will be prepared for the creative exploration the quickly changing world requires.

Students can be prompted to take bold actions through Kolb’s theory of experiential learning. According to Kolb’s theory, learning provides knowledge by acquiring abstract concepts and transforming an experience.

 The Benefit of an Entrepreneurial Mindset for Ethiopian Students

The recent crisis reflected in the enormous failure rate of the university entrance examination can be tackled by incorporating an entrepreneurial mindset education in all levels of schools. Adapting to risk, spotting an opportunity, taking the initiative, communicating and collaborating, being flexible, and problem-solving would enable the students who did not pass to transform this incident into an opportunity. Students with an entrepreneurial mindset will be equipped to handle unexpected challenges and identify and take advantage of future opportunities.

The Ethiopian education system needs to model the entrepreneurial mindset for students by encouraging students to plan their life courses through project-based method learning that goes beyond theory. Incorporating the various entrepreneurial approaches to adopt in the teaching process may require redesigning some portions of the courses or even creating a new course from scratch. 

Culturally, the taboo of failure—even on a microscopic scale and even in the name of learning—can be ingrained in students’ minds. Schools can teach students the value of changing courses by creating entrepreneurial classes that serve as a laboratory for aspiring and failing students. The fundamental quality of the entrepreneurial mindset is the capacity to see errors as opportunities, incorporate the ability to course-correct, learn from mistakes, and move on. They will learn to expect failure and consider how to deal with it.

The Benefit of Entrepreneurial Mindset for Women

An entrepreneurial mindset, especially in women, is very beneficial. It is universally acknowledged that women face more obstacles in their professional lives than their male counterparts. Sometimes women don’t realize the potential they possess, and the tremendous pressure from society and the family drag them down.

Research on entrepreneurship emerged in the 18th century as a male-dominated occupation, with research focused on male entrepreneurs. Considerations of women as entrepreneurs were introduced as a field of study that was not featured in the literature until the 1970s when women’s entrepreneurship was introduced as a field of study.

The role of women in economic development is still minimal because women carry the domestic responsibility to stay at home and take care of all household needs, especially in rural parts of Ethiopia. Women’s unbalanced domestic responsibility limits access to finance and establishing networks. Even in the workplace, discrimination against women still exists. On the other hand, small businesses have been pioneers in providing women with avenues for economic expression through employment and entrepreneurship. More and more women realize that starting their businesses is the best way to overcome the barrier that keeps them from going up the ladder of many organizations. One reason why entrepreneurship is a popular career choice for women is the freedom to run their businesses and get all the rewards that they know they can have if they work hard enough and without no entity telling them that they don’t amount to anything. Hence an entrepreneurial mindset for women is essential.

Strengthening an entrepreneurial mindset in women increases the competitiveness of female entrepreneurs, leaders, and professionals. The challenges, though, include a lack of entrepreneurial culture that may limit a woman’s ability to be creative, the least developed entrepreneurial spirit, and a low level of personal communication skills. Women’s entrepreneurial thinking is essential for expanding opportunities for further development and creating competitive advantages based on opportunity identification, innovation, risk mitigation, flexibility in responding to change, creation of a clear vision, and growth in creativity.

Women contribute significantly to a nation’s economic development, and female entrepreneurs in developing countries like Ethiopia play an essential role in the economy and development process through empowering women. Platforms such as AWiB support empower women to provide a community-focused and collaborative space for creativity and innovation. 


A manifestation of an entrepreneurial mindset requires continuously scrutinizing our environment, seeking opportunities and the willingness to take risks. In addition to knowledge, an excellent physical state, an optimistic outlook on life, concentration, creativity, massive actions, and appropriate behaviors are also needed for good relationships with others.  

A person with an entrepreneurial mindset is more likely to seize opportunities, take calculated risks, and generally feel more confident. By using various means of fostering Entrepreneurial thinking, development of mind, creativity, and critical thinking—the desired mindset could instill at an early age. The youth must have this mindset as it will give them the tools, they need to deal with unforeseen problems in their constantly changing world. Entrepreneurial Thinking will inevitably help them succeed in many aspects of life. 

An entrepreneurial mindset is about recognizing your unique value and how it contradicts the labels imposed by society and culture. As leaders with an entrepreneurial mindset, women inspire new and great things and develop a climate of psychological safety in which experiments and clever mistakes are encouraged–from which they continuously learn.

AWIB aims to support women entrepreneurs in overcoming the self-limiting notions imposed by society. AWiB creates a safe environment for these women to challenge the unhealthy modes of thinking that keep them from achieving success. In AWiB, these women are equipped with the knowledge, connections, and mental fortitude needed to be successful entrepreneurs.

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