Digital Marketing Recap

AWiB members attending a session on digital marketing.

The session started with a spirited introduction by the facilitator Enqu Tewodros, AWiB’s Digital Markerter. She dove in on the types and benefits of digital marketing, its tools, and how to drive our business.

Digital Marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads, and social media posts. There are four main reasons why we use this type of marketing:

  1. – Effective reach: nationwide/worldwide coverage
  2. – Dynamic interaction: a more personalized experience
  3. – Precise target: reaches out to specific demographics
  4. – Higher conversion rate: a larger proportion of visitors are completing a purchase, indicating a more successful sales process.

Digital marketing involves utilizing social media platforms, email marketing, mobile apps, search engine marketing, influencer marketing, and online advertisements. This allows us to connect with potential customers and increase traffic to your business websites and social media pages. Social media platforms like TikTok, Instagram, and Facebook is the most versatile, easiest digital marketing type.

Harnessing the power of consistency, creativity, social engagement, and analytics can be tools to elevate your business above the competition.

  • Defining your goal, identifying your target audience, setting up a budget, and creating a strategy is crucial to create a successful campaign.
  • Using data analytics tools is a great way to determine the success of your social media marketing strategies. This allows data tracking showing which content is performing best. In addition, you’re able to select which strategies are better off abandoned.
  • Search engine marketing offers businesses visibility and control over campaigns by targeting specific keywords and demographics.

Facilitator: Enqu Tewodros, Digital Marketer at AWiB

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