Shani Senbetta Shining Bright

Shani Senbetta

Founder & CEO of Kidame Mart

In the month of celebrating women, Zeleman Communications COO Shani Senbetta was named Young Global Leader by World Economic Forum.  Shani is also Founder & CEO of Kidame Mart.   

ADDIS ABABA – March 12, 2020 – Shani Senbetta is one of 115 of the world’s most promising leaders under the age of 40 – who have been invited to join the World Economic Forum’s community of Young Global Leaders.  Nominated from around the world, the young leaders are assessed according to rigorous selection criteria and have demonstrated their commitment to serving society.  They are united by the belief that the urgent problems of today present an opportunity to forge a better future across sectors, generations and borders.

Shani Senbetta is founder and CEO of the social enterprise Kidame Mart, Ethiopia’s largest last-mile distribution network, empowering rural female micro-entrepreneurs to earn incomes by selling high impact goods door-to-door in their communities.  Shani is also COO of Zeleman Communications, Advertising and Production, the largest communications and advertising company in Ethiopia with over 120 full-time employees.

Shani has a BA from Georgetown University’s School of Foreign Service, an MBA from Harvard University and was a Fulbright Scholar.  She is passionate about addressing social problems with innovative private sector solutions.  She is a tireless advocate for policy change and public-private partnerships to enable social enterprises and rural women to thrive.

Shani joins fellow Ethiopians previously chosen as Young Global Leaders including Liya Kebede, WHO Ambassador, Samuel Alemayehu, Director of Cambridge Industries, Tewodros Ashenafi, Chairman of Southwest Holdings, and Bethlehem Tilahun Alemu, Founder of SoleRebels.


About Kidame Mart

Kidame Mart supports networks of female entrepreneurs who go door-to-door to sell high impact and fast moving consumer goods.  In addition, female entrepreneurs set up shops in market places to further distribute Kidame Mart goods.  As a social enterprise, Kidame Mart is providing both social impact to female entrepreneurs and their communities as well as financial return to further scale up programming.​

About the YGL

For more information on the YGL class of 2020, please visit

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