We communicate for many reasons: to inform, to connect, or to move others toward action. Yet true influence goes far beyond words. We can speak without influencing, but we can never influence without communication. To influence is to inspire motion without authority, to awaken willingness rather than impose will.
As we wrap up 2025, AWiB presents the critical topic “The Human Element in the Digital World”. This discussion will explore how empathy, ethics, and emotional intelligence can remain central as AI takes on roles once reserved for people.
Strategic Branding That Converts is an approach to branding that goes beyond looking good or being memorable, it’s about intentionally designing your brand to drive action. In simple terms, it means building a brand that not only tells a compelling story but also turns attention into trust, and trust into sales, sign-ups, loyalty, or engagement.
For the past 15 years, AWiB upheld the tradition of listening through World Café style experiences. A World Café Experience is a group dialogue that aims to harness participants’ collective intelligence to explore complex issues, generate creative ideas, and foster shared understanding. This January we will explore “Agency in Leadership” as part of AWiB’s 2026 theme “From Potential to Performance: Agency in Leadership”.
Sketch your Success with AWiB, is a monthly program where AWiB invites potential members to ARC (AWiB Resource Center) to introduce AWiB, benefits & opportunities of membership. AWiB truly believes opportunities are limitless, we just need a community that supports us to find our purpose and develop the right attitude, knowledge & skills. AWiB is that community!
This February, AWiB presents “Collaborative Leadership: The Power of One.” The power of one can represent two meanings: one individual whose commitment to fostering collaboration ignites a process that shapes a collective “one,” a unified force that moves toward a shared goal. This is not about a lone hero, but about a leader’s ability to initiate and champion an inclusive culture that honors and amplifies every voice.
This March, AWiB presents “My Voice Matters” in collaboration with Timran. Timran is an indigenous not-for-profit organization whose vision is to see an Ethiopia in which women take their legitimate space in public decision-making and the nation’s political affairs. This vision springs from a very strong belief that women’s utmost participation both to lead and contribute their fair share will help bring about a different way of shaping public policy and building a peaceful, inclusive, and prosperous nation.
In the wild, a herd of wildebeest will plunge into a river not because the waters are safe, but because the bodies first in line jumped in. Momentum replaces judgment; fear wears the mask of unity, and even those who sense danger are carried forward by the weight of the many.