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Digital Marketing

July 13 @ 2:00 pm 5:00 pm

Digital Marketing

AWiB Resource Center

(ARC)

July 13, 2024

2 PM – 5 PM

For Members Only

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Digital Marketing

Digital marketing has become a very common word in business. What does it encompass? How can we use it for our professional growth and business growth?

Digital marketing revers to the use of digital channels to market products and services to customers or clients. It covers multiple areas, from Search Engine Optimization (SEO) to blog writing, copy writing, social media engagement, websites and other similar channels. It involves some of the same principles as traditional marketing as it is a way to approach consumers and understand their behaviors.

In this day and age, it is important to understand the basics of digital marketing to utilize it for growth and advancement. Writing content and communication skills are the very basic skills required in digital marketing. Data analytics skills are important not only for the digital marketer but also for the leaders to understand if the marketing strategies they are using are working and what areas can be improved.

Upon completion of this seminar, you will:

  • Understand what Digital Marketing is and how we can use it to grow. 
  • Learn about the challenges and benefits when using digital marketing as a strategy
  • Learn tips on how we can improve our digital marketing skills
  • Get introduced to tools that can help us understand how our digital marketing is performing

Facilitator

This seminar will be facilitated by Enqu Tewodros, Digital Marketer of AWiB, a membership-driven organization that unleashes potential through networking platforms.

Digital Marketing

Or Reserve by texting your full name and “Digital” @ 0947350259

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