AWiB Team

Sisterhood Recap

The session opened with an honest conversation about why sisterhood matters. Women thrive when they feel seen, heard, and surrounded by those who understand their journey. The facilitator talked about the components that make sisterhood meaningful: empathy, advocacy, collaboration, trust, joy, and giving love generously.

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Time Management Recap

the session began with grounding questions like “What is your purpose in life?” and “What controls your time?” These questions helped members look at whether their daily habits align with their goals, values, and personal direction. The session emphasized that time management isn’t just a set of techniques—it’s a mindset rooted in clarity, priorities, and self-awareness.

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Empower Addis: Save the Date

Empower Addis 2025 is a two-day event designed to inspire, educate, and elevate participants by expanding opportunities and unlocking their highest potential. After nine years of successfully engaging the Ethiopian diaspora at the Washington, D.C. Convention Center and following the remarkable success of Empower Addis 2024, which welcomed over 6,500 attendees, 55 speakers, and 72 exhibitors at the Millenium Hall, the event returns stronger than ever.

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Aster Asfaw: Leadership that wears Humility

Born in Addis Ababa, Teklehaimanot area in 1969, Aster entered the world as the fifth among ten siblings. Surrounded by three brothers who came before her and one right after, she grew up never feeling any different than the boys. They grew up in their grandparents’ home as their parents were committed civil servants. Her grandfather, a disciplined merchant with only a fourth-grade education, insisted on academic excellence and spent every Sunday teaching his grandchildren math. Her grandmother, gentle and deeply empathetic, embodied humility. “What I know about relationships and kindness,” Aster says, “I learned from her.”

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Celebrating 30 Years of Gishen Pharmacy

A graduate of the Addis Ababa University School of Pharmacy, Amakelech envisioned a pharmacy that truly supported people where essential medicines were accessible, information was clear, and care was consistent. After years of serving in government hospitals, clinics, and pharmacies, she took a bold step: she borrowed money from her father and opened her own pharmacy. In the early days, she was everything: the pharmacist, the cashier, the cleaner, and the manager, all driven by dedication and purpose.

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Sales

Marketing essentials, the dimensions of selling, and the full personal selling process from prospecting to follow-up were discussed using practical frameworks from Brian Tracy and Chet Holmes. Qualities of high-performing salespeople, including persistence, confidence, empathy, and preparation, were examined alongside techniques for strengthening mindset and confidence.

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The Burden of Greed Recap

The discussion covered emotional triggers such as fear of loss, longing, and the belief that what we have might be taken away. Cognitive patterns like overestimating oneself or thinking others are ahead also contribute to feeling like nothing is enough. Social comparison was highlighted as a major factor, especially in Ethiopia, where people often feel pressured to keep up with others

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