On Saturday morning, December 14, 2024, AWiB members attended a seminar on self-promotion facilitated by Yodit Gidey, COO of GG Enterprise. The session began with participants introducing themselves and the one quality they are proud of.

Yodit then shared that self-promotion as the art of communicating our value to the world. Yodit also discussed overcoming challenges like fear and imposter syndrome by reframing negative thoughts, focusing on value, seeking feedback, and celebrating small wins.

The session concluded with a call to action for participants to apply what they had learned. They were tasked with sharing one achievement during the week, updating their professional profiles and resumes, and creating or refining their LinkedIn profiles. This practical assignment aimed to help members put their self-promotion strategies into practice and enhance their personal branding efforts.

Key Points:

• Personal branding involves clarity in understanding strengths, consistency in presentation, and visibility in promoting achievements.
• Storytelling is a key technique for building emotional connections through self-promotion.
• Strategic use of platforms like social media and networking events helps create growth opportunities.
• Overcoming fear and imposter syndrome involves reframing thoughts, seeking feedback, and celebrating progress.

Major Takeaways:

• The foundation of self-promotion is confidence. To effectively promote ourselves, we need to believe in our value and communicate it clearly without feeling like we’re bragging.
• Utilize platforms like LinkedIn and Twitter to share expertise, connect with like-minded professionals, and engage with an audience.
• Be genuine in self-promotion. People are more likely to connect with an authentic version of you rather than a perfect or overly polished persona.
• Self-promotion is a journey of embracing strengths, telling your story, and building connections that align with your values and goals. It’s a continuous process of growth, self-discovery, and sharing energy with others.
• Before embarking on self-promotion, it’s crucial to first define who you are, what you stand for, and understand your identity.

Share to your circle!