AWiBer’s joined the bright morning workshop titled ‘Effective Proposal Writing’ on Saturday, December 28, 2024 facilitated by Tizita Kentiba, Training and Facilitation Lead, Grant Manager, and Entrepreneur. Participants started off with a fun icebreaker which helped them get to know each other. Tizita then discussed the rationale behind proposal writing which is to win over investors in your project. 

Tizita noted that a project proposal outlines everything stakeholders should know about a project in order to persuade them to buy in. She noted the importance of using design thinking when writing proposals. Participants were given different activities which demonstrated how to outline proposals.

Major Takeaways

• It is important to incorporate storytelling inside your proposal so investors and partners can relate to the impact the project is aiming to make.
• A project proposal outline is composed of the root problem the project addresses, its milestones and the desired outcome after the implementation of the project
• It is important to use design thinking when outlining a proposal with elements of empathy > define > ideate > prototype > test
• The outline of a proposal includes the following: project name, background, problem statement, goal / objective / outcome, deliverables, scope, methodology, KPIs, team, budget, time, risk analysis, reporting, monitoring, evaluation, and sustainability. 

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