Strategic Branding That Converts with Efri Dereje

Strategic Branding That Converts is an approach to branding that goes beyond looking good or being memorable, it’s about intentionally designing your brand to drive action. In simple terms, it means building a brand that not only tells a compelling story but also turns attention into trust, and trust into sales, sign-ups, loyalty, or engagement.

This webinar will discuss how strategic branding converts to results. Participants will explore how to align brand strategy, messaging, and audience insights to build brands that not only stand out but also inspire action. Join us for an inspiring session with Efri Dereje, where she will unpack how purposeful branding can transform visibility into trust and real impact

Efri Dereje is a Chief Marketing Officer and strategic marketing leader with 10+ years of experience building high-performance teams and driving scalable revenue growth. She has led marketing across 50+ companies, generating over $55M in revenue while scaling teams from the ground up across Africa and global markets. Known for blending data-driven strategy with strong people leadership, Efri specializes in revenue operations, brand growth, and developing marketing cultures that produce measurable business impact.

Upon completion of this Webinar, you will:

• Understand the core principles of strategic branding 
• Identify their brand’s target audience and positioning to communicate more clearly and effectively
• Align brand identity with business or organizational goals for consistent and intentional impact.

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