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Product Management 101
October 22, 2025 @ 2:00 pm – 3:00 pm
Product Management 101
with Delilah Desalegn
Product Management 101
Product management is the art and science of turning ideas into valuable products. It’s about balancing customer needs, business goals, and technical possibilities. If you’ve been feeling overwhelmed by where to start or are unsure how to build something people actually want or maybe struggling to turn interest into real demand, this session is for you.
Join us for an inspiring session with Delilah Desalegn, where you’ll get an introduction to product management
Delilah is a Product Manager and Software Engineer with over three years of experience managing both digital and physical products across tech, eCommerce, logistics, and creative industries. She has led product launches for international and local organizations, combining technical insight with a clear, practical approach. Delilah now leads her own startup, SIRTONA, developing a niche software product for the wellness industry, and continues to focus on turning ideas into practical, valuable solutions that make an impact.
AWiB, a membership-driven association, is a community working to cultivate leadership & entrepreneurship through a safe space for self-reflection, and personal & professional development. Our community focuses on leading life with purpose, holistic growth, continuous learning, inspiring content, enlightening conversations & creating strong networks.
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Upon completion of this webinar, you will:
- Understand the meaning and importance of product management to starting and growing businesses
- Learn from real world examples and simple frameworks on how to design your own strategies
- Learn tips on how to manage your physical or online product on the different phases of a business
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