On October 1, AWiB launched the #500CriticalMass campaign, focused on driving membership growth with the goal of reaching 500 active members by the end of 2024.

The #500CriticalMass campaign spans over a 3-month period and is divided into three phases to add a creative twist: Yetikimt Abeba, Yellow Gem, and Omega Alpha. Each phase was designed to engage and inspire, building momentum as we moved closer to our goal.

The #500CriticalMass campaign was supported by the ‘Zenbil Campaign,’ which was first unveiled at Empower Addis and continued with Nu Chicka Enabuka and YWCA’s Family Day.

At the start of the campaign, AWiB had 330 active members. By December 30, the goal was surpassed, with membership growing to 507 active members.

AWiB is ending the campaign with 500 plus members!

AWiB is always looking for ways to broaden HER community, and this campaign was a significant step toward that goal.

As we continue to grow, we invite you to join us and become part of AWiB’s vibrant community.

Share to your circles!