Communicating to Influence

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We communicate for many reasons: to inform, to connect, or to move others toward action. Yet true influence goes far beyond words. We can speak without influencing, but we can never influence without communication. To influence is to inspire motion without authority, to awaken willingness rather than impose will. Often, we miss this power because we fail to truly understand what our audience values or needs. We speak from our own agenda, fueled by logic and reason, expecting others to simply follow. But influence begins at a place where understanding meets emotion.

Communication, at its heart, is about clarity, empathy, and connection. Still, many of us focus only on transmitting facts, updates, and data without pausing to engage hearts. We overlook the emotional resonance that turns words into impact, perhaps because it feels too vulnerable or uncertain. Yet when we neglect that connection, we lose the chance to inspire, to move, or even to meaningfully engage

Outcome

Upon completion of this seminar, you will:

• Understand the importance of strategic communication in creating the influence you’d like to see
• Learn practical tools that will support you in improving your communication skills to one that creates impact & shifts mindsets
• Explore different strategies and learn how to use them intentionally

This seminar will be facilitated by Shani Senbetta, Chief Operations Officer (COO) of Zeleman Communication

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