On May 10, AWiBers attended a dynamic seminar on self-branding, led by Selam Minaye, Managing Director at Orangeswitch. The session opened with a reflective exercise where participants shared their “superpowers,” setting the tone for deeper self-awareness. Through interactive discussions and group activities, attendees explored and debunked common myths about self-branding. The exercises, though subtle, revealed powerful personal stories and helped uncover each individual’s authentic brand.

Core Concepts

• Personal Branding is how people perceive you — the image and reputation you present to the world.
• It’s not just for influencers or celebrities — everyone has a personal brand.
• Your brand should reflect your core values and adapt as you grow.

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Steps to Building Your Brand

1. Own Your Voice – Be authentic and intentional in how you communicate.
2. Discover Your Brand – Identify what makes you unique.
3. Define Your Brand – Clarify your values, strengths, and message
4. Amplify Your Brand – Share your story and presence confidently with others

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Personal Power and Identity

• Choose one word to describe your superpower – this becomes your unique identity.

Building Confidence

• Use a power pose to boost confidence.
• Morning mirror exercise: Appreciate your strengths daily to build self-assurance.
• When sharing your story, stand your ground and speak with confidence.
  

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Myths About Personal Branding

1. Myth: Personal branding is for influencers and celebrities
   • Truth: It’s about clarity and building meaningful networks — it applies to everyone.
2. Myth: If I’m authentic, I don’t need branding
   • Truth: You may feel confident, but others may not see or feel that unless it’s clearly communicated.
3. Myth: Your brand should be the same everywhere, always
   • Truth: Core values stay the same, but context matters — tailor your approach to your audience.
4. Myth: Personal branding is just self-promotion
   • Truth: It’s about service — helping others understand who you are, what you do, and what you bring to the table.
   • Truth: Your personal brand should evolve over time Rebranding shows growth, impact, and shifting priorities.
5. Myth: If I don’t post online, I don’t have a brand
   • Truth: Your brand lives in how you show up — not just online but in real life too.
6. Truth: Your brand is the sum of your reputation, not your CV
   • It’s built on how people experience and remember you.
     

Share to your circles!