AWiBers got together to attend the seminar titled ‘Self Branding’ on Saturday, November 16, 2024, facilitated by Selam Minaye, Strategy Director at Orangeswitch. The objective of the seminar was for participants to gain tools so they can easily define their brand, become an expert, establish a presence, connect with the right network, and get feedback from the people who are close to them.

Selam guided participants in defining themselves, their unique characteristics, values, purpose, mission and vision. She provided participants with interactive exercises that helped them network and get to know each other. A personal brand is the unique combination of qualities, skills, experiences, and values that define how others perceive you professionally and personally. 

It reflects your identity, reputation, and the image you present to the world, making you stand out from others.

“Your personal brand is what people say about you when you’re not in the room” – Jeff Bezos

Why Build a Personal Brand?

• Future proofing your career
• Increased Confidence
• Sharing your specialty 
• Less Self Promotion needed 
• More effective networking 

Major Takeaways

• A clear brand that is consistent in your personal and professional life is essential to promote yourself
• A purpose statement is your “why.” It’s about your values, beliefs, and the impact you want to make.
• A mission statement is a declaration of what you do and how you’ll achieve your purpose.
• A vision statement is about what you aspire to become and the future you want to create.
• Crafting your purpose, mission and vision will help you clearly articulate your brand
• Self branding is an ongoing process of self discovery that requires continuous learning and adjustment

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